Logo Concept: RocketLab


Rocket Lab is currently one of the best-known providers for launching small-sats into space. But I thought their logo deserves an update. So I did some research, vectorized some concepts and kept making iterations until I was happy with the results. So, here we are.

My main problem with their current logo is that is width to height ratio. It's a very wide logo made from text and outlined shapes, so easily loses visibility when resized to smaller proportions.

For my design I updated both the font and the rocket-shape in accordance with their famous, fully carbon-fiber Electron rocket. I kept the colors, since those were very known as part of their brand, and made additional versions based on different background-colors.

This project is featured on Behance & Dribbble